Asphalt Paving & Supply
Case Study
Asphalt Paving and Supply Boosts Customer Satisfaction with Customer Portal
Asphalt Paving & Supply needed to differentiate its ready mix business in a highly competitive market. Their challenge extended beyond efficient concrete delivery — it was about strengthening customer relationships and providing exceptional service to retain loyal clients.
The Challenge
Asphalt Paving & Supply faced the challenge of competing with larger ready mix companies in their area. Dale Funkhouser, the Batch Plant Superintendent, understood the importance of improving the customer experience to retain their loyal clients. It wasn’t just about providing high-quality concrete, but also about fostering stronger relationships and offering unique services to set themselves apart from their competitors.
The Solution
The company switched to COMMANDbatch a few years ago and observed that their concrete production became more consistent. As a result, they decided to incorporate Customer Portal into their ready mix technology stack. This was mainly because Customer Portal offers real-time order tracking, a user-friendly map, enhanced insights into deliveries, and improved control over routes and schedules.
The Results
- Real-time data insights empower customers.
- Routine phone calls reduced by 10 times.
- Improved customer transparency and satisfaction.
- Enhanced data tracking and operational efficiency.
- Streamlined ordering process to just one call.
- Easy tracking of truck location and project progress through the app.